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Martin Kruse

Martin Kruse is a journalist, speechwriter and freelance author. As a coach, he is fascinated by the challenges of the people who put themselves in his hands. He has experience as a graduate in business administration and management, as well as a lecturer at a Swiss university.

To coach or not to coach – that is the question

Recently, I described to a department head what happens during coaching. In response, he told me 
how he goes about handling his employees: he constantly must explain to them what they are 
supposed to do and how they should go about doing it. And how he would do all of this with the 
patience of an angel. Even the smallest, most mundane things, they can’t manage on their own, he 
told me. 

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